Alumni to Watch

John Ridgway (BA, photographic arts, 1975) You may not recognize his name, but you’ve undoubtedly seen his work.

KAET 8 Logo

Specializing in media branding, Ridgway’s design work is seen on Entertainment Tonight, CBS Evening News, Dateline, CNBC and at a host of international networks. Monday Night Football also bears his creative touch, along with special television events such as World Cup Soccer and The Academy Awards.

While the Phoenix native’s accomplishments have taken him across continents, he’s quick to acknowledge his beginnings at ASU. “I have a deep attachment to the university,” said Ridgway, whose first job upon graduation was with ASU’s television station, KAET.

Thirty years later, he was asked to assist with KAET’s new logo and branding. Ridgway felt it important for the station to streamline its brand, eliminating the call letters and focusing on creating a concept and building a structure graphically that would support the different directions and value-added deliverables of the station. Viewers began seeing Ridgway’s on-air logo changes in February 2006.

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KAET 8 Logo, Arizona State University